“Netflix is already a destination for beloved food programming, from documentaries to competition shows,” Josh Simon, VP of Consumer Products, said in a press release. After testing physical retail with pop-ups through Netflix Bites, a temporary dining pop-up inspired by its culinary shows that opened in L.A this past June, the brand seems convinced there is a lot of potential with in-person events. Allowing entertainment and retail to merge, these physical spaces are paving the way for a new type of fan interaction. in 2025, offering merchandising, food and show-related activities. The streaming giant plans to open its first two Netflix Houses in the U.S. Netflix Will Offer Retail Theater At Its Finest
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